Jiepang, China’s fastest-growing location-based service (LBS) provider, is testing NFC technology to help fuel the growth of its ambitious SoLoMo (social-local-mobile) business strategy, which seeks to move beyond social networking and mobile marketing promotions to provide contactless payments and other offerings. The company’s applications, which have gained a million users in China, Hong Kong and Taiwan in just 13 months, are using UPM BullsEye and UPM MiniBlock NFC tags to conduct marketi...